Hugo Boss started his clothing company in 1924 in Metzingen, a small town south of Stuttgart, where it is still based. However, due to the economic climate in Germany at the time, Boss was forced into bankruptcy. After clearing that up, the company thrived and now has at least 6,102 points of sale in 124 countries. Hugo Boss AG directly owns over 364 retail stores with over 1,000 stores and shops owned by franchisees.
Products are manufactured in a variety of locations, including the company’s own production sites in Metzingen, Germany; Morrovalle, Italy; Radom, Poland; Izmir, Turkey; and Cleveland, United States.
There are two core brands, BOSS and HUGO across the world they are known :
- Boss Black. Menswear (1970), womenswear (2000). Modern classic clothing which is more widely distributed than other lines, and has the broadest product range.
- Boss Orange. Menswear (1999), womenswear (2005). Originally quirky styling, with bohemian influences, this line was relaunched in 2010 as denim based casual wear.
- Boss Selection. Menswear (2003). Higher priced clothing aimed at a more mature market, with emphasis on English tailoring styles.
- Boss Green. Menswear (2003), womenswear (2010). Previously known as Boss Sport, was relaunched in 2003 as a golf-style active wear collection.
- Hugo. Menswear (1993), womenswear (1998). Fashion forward styling, with a more European look, and sometimes androgynous models.
Just a few of the incredible items for men by Hugo Boss AG.
Just one of ‘fatboyfavs’