Fashion Icons: Jean Patou

12 Jul


Though best known for his landmark woman’s fragrance, Joy (which in 1929 was  marketed as the “most costly perfume in the world”), Jean Patou’s far-reaching  influence can be found in everything from the cardigan to women’s sportswear  (like the tennis  skirt) to his famous cubist sweaters.

But the most enduring part of the French designer’s legacy may be his  contribution to men’s fashion. In the 1920s, Patou created the first designer  tie, cutting patterns from silk fabrics historically reserved for  womenswear. His innovation turned the accessory — which before then was more of  an afterthought — into a focal point for a man’s attire, influencing future  tiemakers from Christian Dior to Paul Smith.



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Posted by on July 12, 2013 in Fashion Icons


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